Workshop

Digital Marketing & Social Media in Pharma

  • 24/03/2026
  • Online

The programme

Join EPLA for a focused 2‑hour online workshop exploring the fast‑evolving landscape of digital marketing in the pharmaceutical sector, featuring expert insights on influencer marketing rules, recent jurisdiction developments affecting LinkedIn campaigns, and emerging compliance challenges across Europe. With contributions from leading legal and industry specialists, this session offers practical guidance, real‑world perspectives, and an interactive Q&A to help professionals navigate digital communication strategies within the EU’s regulatory framework.

This workshop will take place on March 24 between 10h00 and 12h00 CET via Zoom.

Overview of the legal framework
Peter L’Ecluse, Van Bael & Bellis (Belgium) 
The recent German jurisdiction on international LinkedIn Marketing campaigns
Dr Christian Tillmanns, Meisterernst Rechtsanwälte & EPLA President (Germany)
Governing real-time risk: social media in pharma
Piotr Jaskiewicz, Galderma (Switzerland)
Environmental claims in Pharma: practical challenges for in-house legal teams
Helena Aldaz, ESTEVE (Spain)
Open Discussion + Q&A 
Closing Remarks